Most corporate event budgets follow the same sequence. The venue gets locked in first, then catering, then AV and technical production, then décor. Somewhere near the bottom of the spreadsheet, usually funded by whatever is left, comes entertainment and the talents....
Every year, companies across Singapore spend real money on year-end celebrations. The venue gets booked, the catering gets sorted, the invitation goes out, and then sometime in January somebody realises they can barely remember what happened. Not because anything went...
Somewhere between booking a venue and watching your event come together, most people ask the same question without realising it: am I hiring the right kind of help? “Event planner” and “event coordinator” get used interchangeably right up until...
There is a version of every event that only a handful of people ever witness. It happens in the 90 minutes before doors open, in the wings during the programme, and in the small adjustments nobody in the room notices because they were never meant to. I was the stage...
It’s often tempting to have a staff member host your year-end event — it feels cost-effective and personal. But this can come at a cost to the overall experience. Emceeing is more than reading a script. It requires confidence, timing, and the ability to manage the...
When we are invited to participate in a pitch or submit a proposal, we invest significant time understanding the client’s objectives, conceptualising ideas, engaging vendors, coordinating with talents, and building something meaningful and tailored. Especially in the...
